Sue Scheff: Google Grows Smarter

March 25th, 2009

Source: ReputationDefender Blog

Yesterday it was announced that Google has gone all language-y on the web, updating its algorithms to understand not only the words being searched, but also the relationship between words. This is known as search semantics, and it is Google’s newest attempt to impress the web public with relevant search results.


Aside from the new word-relationship component, Google has also increased the characters devoted to summary paragraphs that attempt to pin down what people are searching for. In a recent blog post Google search quality team technical lead Ori Allon and snippets team engineer Ken Wilder wrote that the company “[is] deploying a new technology that can better understand associations and concepts related to your search. We are now able to target more queries, more languages, and make our suggestions more relevant to what you actually need to know.”


Heretofore Internet search services have focused on matching key words typed into query boxes with words at websites or in other online data. The newest generation of Internet users has caused a rise in demand for semantic searches that go beyond matching words to actually understanding what sentences or combinations of words mean. The trick, from a company stand point, has been whether or not adequate technology can be developed to process the increasingly complex searches with the high speed that Internet users have come to expect.


Not content with their current position behind Google in terms of search, Microsoft has recently stated that it is testing a Kumo.com semantic search engine. The hope is that the new search technology will be more popular than Microsoft’s current Live Search service, catapulting it beyond Yahoo! and Google.


As of Tuesday Google has rolled out semantic search capabilities in 37 languages. Some examples given by Wilder and Allon included a search in Russian for “fortune-telling with cards” which brought up search results for “tarot” and “divination.” Conversely, a Google search in English for “principles of physics” generated suggestions about “big bang” and “quantum mechanics.”

Sue Scheff: Parent Choices for Schools and Programs

Parent Choices

Local Therapy:

Local therapy is a good place to start with children that struggling at home and school. To locate a local therapist, it is beneficial to contact your insurance company for a list of adolescent therapists in your area. If you don’t have insurance when calling therapists, ask them if they accept sliding scales according to your income. Check your yellow pages for local Mental Health Services in your area or ask your Pediatrician or Family Doctor for a referral.

Military Schools and Academies:

Military Schools have been around for over a hundred years. Many parents are under the misconception that Military Schools are for at risk children. Military Schools are a privilege and honor to attend and be accepted into. Your child must have some desire to attend a Military School. Many children believe Military Schools are for bad kids, however if they visit a campus they may realize it is an opportunity for them. Many parents start with a Military Summer program to determine if their child is a candidate for Military School.

Military Schools usually do not offer therapy, unless contracted on the outside of the school. They offer structure, positive discipline, self-confidence, small class sizes and excellent academics. Military Schools can build a student’s self-esteem; motivate them to benefit their future both socially and academically.

Traditional Boarding Schools:

Traditional Boarding Schools are like Military Schools, in which your child will have to want to attend and be accepted into the school. There are many excellent Boarding Schools that offer both academics and special needs for students. Many specialize in specific areas such as fine arts, music, and competitive sports. In most cases, therapy is not offered unless contracted on the outside.

Therapeutic Boarding Schools (TBS):

Therapeutic Boarding Schools offer therapy and academics to students. Usually the student has not done well in a traditional school and is making bad choices that could have an effect on their future. Although many of the students are exceptionally smart, they are not working to their ability. Sometimes peer pressure can lead your child down a destructive path. Removing them from their environment can be beneficial to them to focus on themselves both emotionally and academically.

Christian Boarding Schools:

Christian Boarding Schools and Programs for struggling teens offer therapy and academics. They have a spiritual foundation that can assist a child to better understand Christianity as well as bring them closer to a Higher Power. Many offer Youth Groups and activities that can create life skills for a better future. A program with a Christian setting may enhance a child’s better understanding of the world today.

Residential Treatment Center (RTC):

Residential Treatment Centers, similar to a TBS, offer therapy and academics. However Residential Treatment Centers are for children that require more clinical support. Their issues are more specific with substance abuse, eating disorders, self-mutilators, and other behavioral issues.

Summer Programs:

Summer programs are a great place to start if your child is beginning to make bad choices or losing their motivation. Finding a good summer program that can build self-confidence can be beneficial to student’s prior starting a new school year.

Sue Scheff: ReputationDefender Michael Fertik Featured in French Press

Courrier International has a nice piece about Reputation Management, Michael Fertik and ReputationDefender.

The article is in French, but speaks to the emerging industry that ReputationDefender pioneered, Online Identity Management.

Interested readers who do not parlez francais, can check out Babelfish to get the international buzz on ReputationDefender.

Sue Scheff: Slimed Online? New Book Google Bomb!

Yesterday my co-author, John Dozier and I, announced our exciting new book that will be released in fall 2009 from Health Communications, Inc. Then I read this article that I could really identify with. Slimed Online from Portfolio.com.

Michael Fertik, CEO and Founder of ReputationDefender, was powerful force in helping these women fight for their online image. As a client of ReputationDefender, their services are priceless - although there seems to be many of these services popping up now, as the demand grows, I feel that in my experiences, the pioneer of these online reputation management companies start with ReputatationDefender.

Our new book, Google Bomb, will be a must read for anyone and everyone that works and plays online. From protecting your online profile and reputation, to keeping your kids safe, this new book is a must have - and can potentially help you from being a victim of wicked and evil keystrokes.

Years ago gossip was limited to a geographically area that you live in. Today gossip goes viral worldwide! Your one former friend is now a foe or a few clients out of years of a reputable business have decided to take revenge via e-venge! Take cover, Google Bomb can help you protect yourself.